Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Datadriven Logistics Boost Crossborder Ecommerce Efficiency

Datadriven Logistics Boost Crossborder Ecommerce Efficiency

Cross-border e-commerce sellers should leverage data analysis to comprehensively evaluate logistics models and service provider capabilities. By establishing a cost-efficiency model, they can select cost-effective cross-border logistics solutions. This enhances supply chain resilience and compliance, ultimately providing a competitive edge in the market. Optimizing logistics through data-driven decisions allows sellers to reduce costs, improve delivery times, and navigate the complexities of international shipping, leading to increased profitability and customer satisfaction.

11/03/2025 Logistics Encyclopedia
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Blockchain Bill of Lading Gains Traction in Global Shipping

Blockchain Bill of Lading Gains Traction in Global Shipping

This article explores the importance of blockchain bills of lading and electronic release systems in international maritime shipping. These technologies enhance transparency and efficiency in information flow, reducing the risk of unexpected delays and guiding the shipping industry towards a data-driven model. The article emphasizes instances of implementation of these technologies and the economic benefits they bring.

08/05/2025 Logistics Industry Insights
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Firms Weigh Inhouse Vs Outsourced Logistics for Optimal Efficiency

Firms Weigh Inhouse Vs Outsourced Logistics for Optimal Efficiency

This article explores the application of mixed logistics strategies in modern enterprises, analyzing the advantages and disadvantages of in-house versus outsourced logistics through examples from JD.com and Staples. It emphasizes the competitive advantages brought by technology integration, the establishment of partnerships, data-driven decision-making, and flexibility, aiming to guide companies to value and optimize their logistics strategies.

08/07/2025 Logistics
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Logistics Firms Adapt to Rising Costs Global Disruptions

Logistics Firms Adapt to Rising Costs Global Disruptions

The 36th Annual Logistics Status Report highlights that despite increasing uncertainty in the logistics market due to economic and geopolitical factors, companies are responding to rising costs by diversifying their supply chains and employing data-driven management strategies. Additionally, driving sustainability is a key trend that helps businesses gain a competitive edge in a complex environment.

08/06/2025 Logistics Industry Insights
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Guide to Nelson Airport ZNL and West Coast Air Cargo

Guide to Nelson Airport ZNL and West Coast Air Cargo

This paper delves into the information behind airport codes, using Nelson Airport (ZNL) as a case study. It integrates West Coast cargo resources to provide readers with data-driven air freight decision support. The functionality and application of the airport code query system are detailed, emphasizing the importance of data analysis in improving air freight efficiency. The paper also explores the future development of airport codes in smart logistics, highlighting their potential role in optimizing cargo operations and enhancing overall supply chain visibility.

09/29/2025 Airport Codes
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Logistics Middle Platforms Cut Costs Boost Efficiency Digitally

Logistics Middle Platforms Cut Costs Boost Efficiency Digitally

The Logistics Middle Platform integrates resources, standardizes data, and modularizes functions, helping enterprises reduce costs and increase efficiency, and achieve logistics digital transformation. It provides a centralized and standardized approach to managing logistics operations, enabling businesses to streamline processes, improve visibility, and make data-driven decisions. By leveraging the middle platform, companies can optimize their supply chain, enhance customer service, and gain a competitive advantage in the rapidly evolving logistics landscape. This leads to significant improvements in overall operational efficiency and cost savings.

09/28/2025 Logistics Industry Insights
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Apis Break Supply Chain Data Silos to Boost Efficiency

Apis Break Supply Chain Data Silos to Boost Efficiency

Maersk's API solutions help businesses break down information silos in their supply chains. By leveraging Application Programming Interfaces, data can be seamlessly exchanged, streamlining processes, reducing costs, and improving efficiency. This article details the API's functionalities, advantages, and how to quickly get started. It also provides real-world application examples, assisting companies in achieving data-driven supply chain management. The API enables easier access to crucial information, fostering collaboration and visibility across the entire supply chain network, ultimately leading to better decision-making.

09/28/2025 Logistics
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Aidriven Procurement Transforms Business Strategies

Aidriven Procurement Transforms Business Strategies

Adopting AI in procurement is not merely a technical issue but a cultural transformation. This article highlights the importance of corporate culture, clear objectives, data quality, and agile iteration in AI procurement transformation. It emphasizes a human-centric approach, viewing AI as an assistive tool rather than a replacement, to realize the true value of procurement. Successfully integrating AI requires aligning organizational values, ensuring data integrity, and embracing iterative development to adapt to evolving needs and maximize the benefits of AI-driven procurement.

11/03/2025 Logistics Industry Insights
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